Hi, I'm Gabi. I'm an Emmy-winning filmmaker who makes paid social creative and brand content for companies that want video that does something — not just looks pretty.
We align on goals, audience, hooks, and what success looks like.
Production with coverage built so your team can cut multiple variants from one shoot.
Edited cuts plus raw footage, ready to ship across paid and organic.
Five strategic categories, every format inside them.
When the goal is to show the product working.
When the brand needs emotional connection.
When the product should feel native to real life.
When paid social is the channel and CTR is the goal.
When the brand wants depth, identity, or audience.
Every brand asks a slightly different question before hiring someone. Can she move actual numbers? Can she deliver under pressure? Is she easy to work with? Can she scale? Here are four projects, one for each.
A real-estate template company was running multiple paid ads across Meta. The greenscreen ad I shot for them became the highest-CTR creative in their entire campaign — and they brought me back for more.
Want to watch it?
One organic video on a channel averaging under 300 views. It pulled 150,000, drove 220+ waitlist signups, and earned me an ongoing role as the face of the brand. Then they expanded the engagement to the US market.
Talking-head series for the US launch — same approach, English-language market.
A pet care brand needed video that didn't look like every other pet brand on the feed. Multi-video package, brief to delivery in 48 hours, ready to ship across all their channels.
Gabriela has been an absolute pleasure to work with. She surpassed expectations in every aspect of the collaboration, from communication to execution. Her content was visually strong and aligned perfectly with our brand, which made it immediately usable across our channels. She understood the brief quickly, required minimal back-and-forth, and delivered on time without compromising quality.
Bonez team · March 2026
Three concepts, one production day, delivered in 72 hours. Built so their editorial team could cut a dozen ad variants from a single shoot, not three finished videos they could only use as-is. The proof that I can deliver fast and at scale when a campaign needs it.
I spent a decade inside Hollywood — Marvel, Netflix, Amazon Studios, Cannes, an Emmy on the shelf. I learned how to make things look beautiful from people who do it for a living. Then I watched the whole industry shift and figured out the most useful thing I could do with all of it was point it at brand content.
Because here's what nobody tells you: the algorithm doesn't reward the slick stuff anymore. It rewards content that looks like a real person made it for real people. Which is great news, except most brands are still paying agencies to make polished commercials that nobody watches.
That's where I come in. I bring a producer's brain to creator-style work. Strategy first. Coverage built for editorial teams to cut a dozen variants from. Turnarounds that match the cadence campaigns actually run on. And the thing brands rarely get from a creator — someone who's easy to work with.
I work mostly out of Orlando, sometimes São Paulo, in English and Portuguese, and I'm currently obsessed with helping SaaS and tech brands figure out how to talk to humans.
Other recent projects — paid ads, holiday campaigns, product reviews, unboxings, concepts. Click any to watch.
Christmas campaign — went well enough they rehired me for Valentine's.
A paid brand video the client called “beautifully shot.” Warm light, cinematic feel, native to feed.
Inside the Allure Beauty Box — review-meets-unboxing for the subscription category.
The Valentine's follow-up. Repeat clients are the best feedback.
Detail-driven unboxing — close framing, deliberate pacing.
A detective-themed concept built around subscription mystery.
The opening moment — packing tape, anticipation, payoff.
A walkthrough of one of Orlando's most-talked-about new neighborhoods.
The stuff brands almost always ask before we get on a call. Anything else, just write me.
Standard turnaround is 1 to 2 weeks from a confirmed brief — enough time to get strategy, shoot, and edit right without rushing the work.
Need it faster? Rush delivery in 48 to 96 hours is available at a premium for time-sensitive launches and campaigns. Bigger productions (full campaigns, multi-day shoots) we'll scope together. Retainers run on a monthly rhythm.
Either works. Most brands send me a brief or a hook and I write the script in their voice. Others send finished scripts and I shoot them. The version that almost always performs best is when we collaborate — your brand knowledge plus my sense of what reads as native on the feed.
Standard package: edited vertical cuts ready for paid social or organic posting (9:16, with platform-appropriate captions), plus the raw footage so your editorial team can cut alternate versions. Greenscreen variants on request.
If you need horizontal cuts, square versions, or specific aspect ratios — say so in the brief and I'll build for it.
Yes — frequently. I'm based in Orlando with a secondary base in São Paulo, so US and Brazil are home turf. International travel is available with reasonable lead time. Travel and accommodation are quoted separately from the creative fee.
Retainers are the move for brands building a real content pipeline. You get a set number of monthly deliverables (videos, edits, concepts) at a flat rate — typically way more efficient than commissioning one-off shoots every few weeks.
Most retainers run quarterly minimum. We'll scope the exact volume and rhythm together once we know what you actually need.
Both. The work isn't about brand size — it's about whether the brand wants creative that performs versus creative that just exists. A scrappy DTC brand with a real product and a clear voice is way more fun to work with than a giant company that doesn't know what it wants. If you're a brand that cares about the work, we'll get along.
The more I know upfront, the faster I can come back with something useful. Most replies within 48 hours.
Takes about 90 seconds. Promise.
WhatsApp me directly